facebook offer ads best practices
Viewing your ads’ performance data is easy in the Facebook Ads Manager: Whether it’s your first Facebook ad campaign or 100th, you should always focus on improving your ads instead of starting a fresh campaign. Required fields are marked *. Choose your Audience, Placements, Budget, and Schedule for your offer ad. And that’s exactly what happens when the image and copy don’t match. Depending on the concept or goal for your ads, arrange a set of cards that are visually engaging (for photos) or enticing to watch (for videos). Facebook offers targeting tools that can help you reach the right demographics with the right … It’s important that you avoid any guesswork and create a number of ad sets and ads before launching a campaign. We know they work because we’ve seen them work. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. When people see your offer in their News Feed on Facebook, they can save it, like it or comment on it. In the earlier days when radio and TV were big, advertising involved a lot of guesswork. People who save in-store offers will also get reminders before the offer expires, but also when they’re physically nearby the store (as long as their phone has location sharing enabled). Boost Posts That Drive Engagement Like Shares These people are already familiar with your brand and they know what you and your products stand for. The good thing is, Facebook supports this with their in-built split testing feature. So, they load well even for people on slow internet connections. Analyzing this data will allow you to…. Review ad specs, learn best practices & see examples. It not only gave you more control over the performance of your ad campaign but also helped you adjust it accordingly. Put your logos or brand elements at the start of your creative. Give your campaign some time (a few days) to throw up valuable data that you can read. Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas. Targeting the right users is one of those Facebook ads best practices that is often taken for granted. Best Practices for Boosting Facebook Posts. You can get the best discount of up to 50% off. Offer discounts of at least 20% off typically reach more people than offers of lesser value. Product Photography for Ecommerce: Getting it Right, How to Make Money with Facebook Ads [by a Facebook Partner], WordPress SEO Setup: 8 WordPress Plugins to Help Improve Your SEO, 5 Dentist Marketing Content Ideas That Will Make Your Patients Smile, How To Get 2 Million Website Visits With One Simple Keyword Hack, How To Generate 10K Visitors For A Brand New Blog. A discount is more likely to generate sales than a traditional sponsored post that doesn’t offer any money-saving promotion. It’s because the latter feels more authentic. To know more please refer to our. Take a look at these examples below. Last but not the least, if you’re already experimenting with Google ads or other PPC ads with success, you may want to take that knowledge to improve your own, For example, if you’re using Facebook ads to, for your real estate business, you need to be sure of how you will nurturing and converting these leads into paying clients in the long run. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. But there are a few standard best practices that you should be sure to follow. And those who are willing to experiment their way to success. Utilize Placement Optimization. But if you’re just starting out and are learning the ropes, it does make sense to choose to go with a lower budget. Why should you use Facebook offer ads? They display like many other Facebook ad formats, natively in users’ News Feeds: Facebook offer claim ads are available on both mobile and desktop in three different formats: These can only be used on a website, and only by Pages with at least 400 likes. They can either make or break your video. First and foremost, you need to be clear on who exactly you are targeting. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. TARGETING The good thing is, Facebook supports this with their in-built split testing feature. Since the company wasn’t running any other promotions, they measured the lift in offline sales that resulted from the campaign. Given that you’re patient, it won’t take you too long to identify the ads that are giving you the best results. You’re paying for an ad, so it can be tempting to cram in as much … 7. 1. Boost sales. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. They get greater reach than other ad types because users pay more attention to money-saving offers than traditional brand messages delivered through sponsored posts. Using this data, you’d be able to measure the performance of your ad and read into what’s working, and what’s not. Slideshow ads. 5 Best Practices for Facebook Ads - From Facebook 1. Save my name, email, and website in this browser for the next time I comment. If you're an admin of a Facebook Page, you can create an offer ad to reach more people. Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. Before you place your ad order, though, there are some rules and best practices to consider. Write for Your Audience, Not Yourself: When you're writing your Facebook ad copy, you should ensure it appeals to your buyer, not copy that crosses off your sales list. But, do keep in mind that when done right, FB video ads can and do surpass image ads. Make sure the people seeing your ads are the ones most likely to purchase your products. It can help to set up landing pages that are specifically for people coming from Facebook so you can effectively sell to them. People who claim in-store offer ads receive a barcode or QR code that is pulled from a mobile device at checkout: Users also get an email with the offer details, in case they prefer to print it out. Facebook Offer Ads Best Practices can offer you many choices to save money thanks to 17 active results. From here you’ll be able to start building your first offer ad by selecting your business page and clicking Create Offer. We at LYFE Marketing put these Facebook ads best practices to good use everyday. Tell a Story. How can I make my Facebook ads more effective? This analytics feature provides insight into how many people view your offer, how many click it, and how many redeem it if you’re using a Conversions or Store Traffic advertising objective. In fact, according to HubSpot, those successful Facebook ads have almost the same elements. In most cases, it’s in the best interest for businesses … It is true that fb ads are very cheap but for putting ads on fb many people waste money on testing ads. When someone saves an offer, it’s stored in their Offers bookmark to use later and reminded about it on Facebook up to three times (depending on their personal notification preferences). Following the Facebook best practices could help you increase engagement.. ... PowerAdSpy lets you examine the best performing ads on social media platforms like Facebook, Instagram, Google, Youtube, etc. Your email address will not be published. A person who saves your offer will be reminded about it on Facebook up to 3 times, depending on their personal notification preferences. So if you do not add video to your Facebook advertising mix, then you may be leaving money on the table. This means, in order to truly succeed with Facebook advertising, you shouldn’t think of instant returns. Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas. Your investment in Facebook advertising will only be worthwhile when your ad actually makes an impact. Edit your ads. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. Best Practices. As a result of taking a strategic approach to Facebook ad targeting, Buffer was able to generate 3,870 laser targeted clicks to their podcast episodes, spending $0.24 per click, with a budget of less than $1,000. © 2021 Postclick, Inc. All Rights Reserved. People are also more likely to share offer ads, which helps further extend your reach. These buttons draw attention and encourage people to engage with your ad. Then click “Place Order.”. Offer ads are meant to get people into your stores, either online or in person. But Facebook users that get exposed to your ads are not searching for anything, but are only browsing their newsfeed. For the most up to date ad specs and targeting options so you can create the most optimized offer ad, refer to the Instapage digital advertising specs guide. This will help you filter down and find those ads that actually give you a high return on your investment. But rather have a long-term strategy. They’re laser-focused on achieving one single goal. And testing your ads to find the poor ones does fall under essential Facebook ads best practices. This type of Facebook ad gives the business an opportunity to promote a specific offer (e.g. Targeting High-Quality Patients with Facebook Ads for Dentists. Because this way you’ll not only decrease your chances of losing your advertising dollars, but will also get quicker results. Facebook has an incredible wealth of information about the interests,... 3. Remove any verbosity and aim to write your Facebook ad in a way that your audience can understand. Why? Keep the language natural and direct, and avoid any unnecessary steps for customers. Announcement of a new offer or a … So as a brand, your job is to make your video ads more human and approachable. Target Your Ideal Audience. But using an image that is irrelevant to the ad copy is a mistake that can cripple your campaign. So spend time understanding who you are targeting and why. 1. Sometimes you create videos that take a little time to get to the meat. You can also leverage Facebook’s Audience Insights to know your target audience better. Some suggestions for how to make Facebook offer ads work include: There’s no minimum discount or value required, but more substantial discounts generally perform better. Select the ad type you want to create. The new discount codes are constantly updated on Couponxoo. Users who save online offers are reminded to use them when they switch devices and again before the offer expires. It just doesn’t work that way. Only you know … Offer ads are promoted discounts you can share with existing followers and other target audiences on Facebook to encourage them to shop on your website, your physical store, or both. Slideshow ads have eye-catching motion, just like videos, but use five times less data. There’s no doubt about the importance of using the right images in Facebook ads. The idea here is to understand how your Facebook ad is performing and then slowly enhance each ad for even better performance. Stephanie Mialki is a Content Writer for Instapage. Facebook remarketing is one of the most effective ways to reconnect with your prospects or leads that you have had some kind of interaction with. That’s the only way you will experience a positive return on investment. It uses three Facebook video ads best practices when it comes to writing compelling ad copy: Align your text with your visual – My video was about UpViral’s quick features and benefits. Your copy’s purpose is to convince people to take action, not impress them with your language skills. With a whopping 93% of marketers depend on the platform for their advertising needs. Brand. is not as easy as it sounds. However, if you go deeper, you’ll find that a stark difference between the both. Based on this feedback, you can alter the various elements of your ad. To clarify, a Facebook... 3. Learn Facebook Ads best practices from a Facebook Advertising Agency. Following the Facebook best practices could help you increase engagement.. Due to the massive reach, Facebook gives you the immense marketing possibilities. The interests and knowledge of the people you’re targeting on … So spend time coming up with the right one. It’s working out great for all those who are taking a strategic approach. Here are three simple ways to write better converting Facebook ad copy…. Begin with your brand: We've noticed that ads with the best performance tend to put their key messages at the beginning of the ad. Because a large number of Facebook users are consuming more and more video content on Facebook on a regular basis. They can make or break your campaign. They don’t think much on whether the visual goes with ad copy or not. Experts recommend that you shouldn’t start to compare the performance of your ads until and unless you a minimum 2,000 people have viewed your ad. People searching on Google are generally looking for something to buy, read, etc. photos / videos ). This doesn’t mean it’s rocket science. Facebook offers you the possibility to segment your audience in different … One way to stand out and boost sales is by promoting a discount or deal with the ads platform instead. Or else you’ll simply end up losing more than you gain. Optimize for the correct objective. Ever wonder why a stock photo doesn’t work as well as a real, natural photo? You want to connect to users who…. Making it an integral part of a profitable Facebook ad. We at LYFE Marketing put these Facebook ads best practices to good use everyday. They created a custom audience made up of recent blog visitors, They only targeted blog visitors who were using iOs devices such as iPhone and iPad, They promoted only the successful episodes of their podcast, But, do keep in mind that when done right, FB video ads can and do surpass image ads. Ad targeting (including retargeting). Because people usually leave within the first few seconds of a video if it doesn’t interest them. You need to treat your Facebook advertising as the first step to getting interested people introduced into your sales funnel. The perfect Facebook ad doesn’t … And testing your ads to find the poor ones does fall under essential Facebook ads best practices.By split testing ads, you’ll know exactly what ads are working for you and have a strong potential. How you handle assets depends on your role and ownership, so here's a list of different approaches you can take. By leveraging Facebook remarketing, you are able to show your ads to people who have already had an interaction with your brand in the past. You can try…, Targeting a different kind of audience or create a custom audience, Increase or decrease your budget based on the response, Change the schedule to improve chances of success, However, if you don’t keep a tab on your campaign and its targeting, then you’re bound to lose more than you gain. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. 7 Facebook Ads Best Practices to Create Engaging Ads. There’s no doubt about the importance of using the right images in Facebook ads. Poll ads also follow many of the standard mobile video ads best practices, in addition to some specific to polling: Keep videos short. When deciding when to run your ad, give people at least a few days to see, save, and claim your offer. Successful Facebook ads don’t try to achieve too much. Once the offer is final, you’ll need to “Boost” the post. In your quest to find and apply Facebook ads best practices, you shouldn’t forget the importance of having a long-term vision. Keep it short. The idea is to reach only those users that will be interested in what you are offering. You can focus your copywriting on a specific audience by connecting with their emotions and … The more ad variations you split test, the more sure you are of your campaign. So spend time coming up with the right one. Then click “Continue.” Now that you know the three different offer ad types, let’s review why you’d want to use them and how they can benefit you. But keep in mind that big numbers won’t take you far if your ROI is poor. All in one place. That’s the only way you will experience a positive return on investment. The key to creating a successful ad campaign is showing it to the right people. You need to implement Facebook ads best practices and consistently work on your campaign. It’s one of those Facebook ads best practices that often gets ignored since it requires more effort. This article is very helpful thanks for the information. Design with your objective in mind: Your ad will perform better if you design your creative around your objective. Whether you’re trying to generate more leads or achieve higher sales, you have to direct your users to a clear call-to-action. Use an audience targeting strategy that helps you refine over time. Try the worlds most advanced landing page platform today. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. You couldn’t really gauge the response of the audience. So whether your Facebook ad campaign is aimed at generating more engagement, traffic, leads or sales, you need to think long-term in order to avoid losses. Common support topics. Viewers can save each offer ad type by clicking the three dots in the top-right corner of the ad and clicking “Save offer:”. Making online users stay on your page and read the whole content is another thing. I touched on a few of them in the video and the article above, but I wanted to give you the guidelines I follow. But it still has a number of variables that you need to get right. . And as you move forward you can get rid of any poor performing ads and replace them with better ones. “Shop Now”, “Learn More”, etc.). However, if you don’t keep a tab on your campaign and its targeting, then you’re bound to lose more than you gain. Schedule a product demo to learn more. Facebook ads are popularly known for being visual. Facebook ads for dentists have helped our clients increase their new patient numbers, production, and revenue to grow their practices.