e commerce promotion
For example, many big eCommerce stores would have a full-time employee managing their loyalty program. Buyers love convenience, and they want to save time shopping at one place. And if you include a valuable offer with your notification, you can quickly get them back to finish checking out. You could charge a small fee for shipping only, or even offer a complimentary freebie alongside a purchase, to get it in as many hands as possible. With 92% of consumers trusting user-generated content more than traditional advertising, it can be one of the best ways to promote e-commerce products on social. Here are just a few eCommerce giveaway ideas you can use: And for even more proven contest prize ideas, check this article out. Email Support It’s no longer good enough to send catch-all email campaigns or run generic ad campaigns. Most new eCommerce businesses see the first stage of growth achieved through a handful of promotional tactics. In this example, an airline encourages you book a car alongside your flight which is a classic cross-selling tactic. Here are some great eCommerce sales promotion ideas for your business. Entries Manager Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants. And they are a HUGE and highly targeted traffic source for eCommerce stores. Privacy Policy The company focuses on assisting small businesses to grow using social media marketing. You need to personalize the experience for your customers based on their behavior. Customers these days want immediate results when they’re shopping online. A common misconception with sales promotions is that you have to offer crazy discounts or incentives to drive sales conversions. Sellers Commerce powerful Ecommerce allows Manufacturers and Retailers to … Mi9 e-Commerce enables retailers to sell Direct-to-Consumer and/or Business-to-Business with a single multi-tenant solution. So in this article, we’ll share our easy eCommerce promotion ideas to boost sales and grow your business. When you give customers the chance to buy 2 for 1 or buy 1 get 1 free, for example, you’re tapping into the psychology of the customer into believing they’ve got a great deal, which increases the chances of them buying your product. And in the same way, customers want their questions answered right away. Popular eCommerce Promotion Ideas & Online Sale Ideas Include: Percentage based sales. The hashtag has been used over 130,000 times on Instagram alone: The eCommerce landscape is very much a global endeavor these days. Moderation For example, popcorn for a popcorn maker. Comment to Enter Contests eCommerce promotion is when you offer sales and discounts to online shoppers in order to get new customers and increase revenue. In 2017, 90% of the U.S. population found personalized marketing appealing. Yet launching a loyalty program takes time and planning. With MonsterInsights, you can easily display up to 10 of your popular products at the end of single product pages. A branded hashtag can improve the discoverability of your brand on social networks. $ Off. Today’s consumers are impatient. Monitor and analyze competitive activities within e-commerce including price, promotion, new products and merchandising and adjust strategies accordingly. Loyalty programs have long been popular types of eCommerce promotions. You can offer coupons explicitly for product purchases, but can also marry coupons with offers to receive newsletters and useful downloadable content. No commitments, cancel anytime. It sounds simple, but you’d be surprised how many eCommerce stores are ignoring content marketing as a means for attracting qualified traffic to their website. After all, our platform helps you design and deliver these promotional campaigns. A poster is a way of advertisement or promotion on an event, idea, place, or product to gain public attention. What’s the difference between a website that charges a few dollars for shipping compared to one that doesn’t? Here is a 2 for 1 holiday deal from online travel retailer Trip a Deal: Cross-sells are a great way for eCommerce stores to increase their average order value by offering interesting or complementary products to buy-ready customers at the time of purchase. Social proof, in the form of reviews or testimonials. You can easily display a social media feed of user-generated content with Smash Balloon. In an e-commerce, you can offer a discount coupon if consumers mention the purchase on their social networks (and that also counts as social proof). Cross-selling is another opportunity to provide value to your customers. As we mentioned earlier a significant number of people abandon their cart before following through with their purchase. Analytics We hope you found this article helpful. Contests capture your audience’s attention with both curious and interactive elements, making them one of the most engaging forms of marketing you can leverage. Some things you may like to consider when going through this optimization process include: Loyalty programs have been an eCommerce favorite for many years now. Instagram Contests This product page from dog camera brand Furbo is a good example of a well-optimized page: Similar to the product pages on your website, you can look to optimize the checkout process. Plus the entire feed is displayed on their eCommerce website. And if you did, check out our YouTube channel. ShortStack for Agencies, Blog That way they can secure the best deals ahead of the crowds. You can’t just start one up on a whim. Everything you do is an attempt to increase sales conversions, encourage repeat purchases, or increase the average order size of customers. Instead of selling products in your online store, make them available for purchase from sites like Amazon, eBay, Etsy, Facebook Marketplace, and even Instagram. Well, this is a promotion idea many eCommerce businesses overlook. EDUCATION & EXPERIENCE REQUIREMENTS. This is 5% higher (+$10,310) than the average vice president e-commerce salary in the United States. See below how this promotional goods company gives away branded pens with all of their orders: It’s common for eCommerce stores to get stuck in the one-product purchase arena – whereby a customer buys a product from your website, they’re happy with it, but you don’t give them any compelling reason to return and buy again. Cross-selling is a great promotion idea for eCommerce stores to boost order values. Easy right? How to reach billions of consumers on social media. Instead, it can focus on secondary items. Refer-a-friend Contests Social media promotions involve offering an incentive for customers to share your ecommerce … They also require regular communication, offers, and special deals to keep customers engaged and happy. Remember, a significant number of people that add products to their shopping cart end up leaving your site before making a purchase. This eCommerce promotion idea is an old favorite of retail stores both online and off. But first, let’s clear up this common question…. And they can be used in a variety of ways. Running out of ecommerce promotion ideas? An eCommerce marketing strategy includes activities used both on and off your website. And when you’re all set up, you can unleash your giveaway on social media, taking your reach beyond your eCommerce site. That means that almost 70% of people who are adding an item to their shopping cart on an eCommerce store are not following through with the purchase. Features include Secure Transactions with SSL, Statistics, Customer Accounts, and much more... Special Introductory Offer: If you do not promote your referral program, nobody will know of it. If you want to cut through the noise and stand out to potential customers in your niche, you need to have a toolkit of promotional tactics at your disposal that you can draw from. This can be done by restricting access (also known as gating content) to customers who are subscribed to your email list for example. Apply for E-Commerce Promotion at Nahdi Medical Co. Here are six things that every good eCommerce product page should include: You can test, change, and optimize all of these elements to increase your conversion rate over time. Our ecommerce promotion package puts into actions the following strategy…. WordPress Tutorials, Tips, and Services offered by it include social media management, public relations, e-commerce marketing, influencer marketing, social media marketing, and social impact focus. E-commerce inspiration for aspiring entrepreneurs. % Off. Coupon Twitter Contests As well as your website, you could look to sell your products on Facebook, Instagram, eBay, Etsy, Amazon, and other online marketplaces. Lastly, giving people the option of trialing your products is a good way to build trust with your customers. User-generated content is a powerful eCommerce promotion idea because it leverages social proof to improve the user experience, exposes you to new audiences, and increases your level of trust. Will Blunt is the founder of Sidekick Digital, a publishing business that launches, manages, and grows brands with content marketing. Code, social proof to improve the user experience, how to use gated content to increase conversions, Let customers check out as guests to avoid registering, Allow people to save their shopping cart so they can return later, Keep the shopping cart visible on your site to keep it top-of-mind, Display security badges to improve your trustworthiness. One way to personalize the customer experience is to recommend products based on previous website behavior and purchase history. LLC, Terms & Conditions | Privacy Policy | Sitemap Watch brand Daniel Wellington is one example of a website that has a country selection menu for visitors so they can display location-based messaging: Any seasoned eCommerce business will appreciate that the success of your store is much more than just having a great product. trademark of SeedProd Instead, opting for a paid-only Google strategy that gets expensive very quickly. Planning an Interactive Marketing Campaign But you can’t simply start a loyalty program without proper planning because they require a lot of attention over time. Source. Here are 21 super simple eCommerce promotion ideas that will help you boost sales: 1. When sellers do highlight their brand’s offerings, it is necessary to shine a light on the best, most unique aspects of their company or products. Affordable Ecommerce Promotion Services. But there is a good reason for this trend – influencers can help you build immediate and lasting trust with your customers at scale. Preparing to Launch. They are spoiled with choice. Your checkout process needs to be as easy-to-understand as possible. This tactic tends to work better when people are likely to purchase a large quantity of one of your products, the product is perishable and will need to be replaced, or you have a line of higher-end products that complement the one you give away for free. And for a limited time, you can even grab lifetime access to RafflePress with 20% off. Gated VIP promotions are often used to reward customers for their loyalty to a business. These 21 ideas are a good starting point which you can build on. What’s more, shoppers tend to put off buying until a sale in order to get the maximum savings on big-ticket items. So plan your loyalty scheme carefully to ensure you and your customers get the most out of it. You can even create “Shoppable” feeds so you can link posts in your feed to specific product pages on your site. So make your check out steps easier to understand and remove as many obstacles as possible. The simple fact is, any shopper looking to save money will choose the website that offers free shipping over one that doesn’t. Enter your email to apply with your existing LinkedIn profile, or to create a new one. If you want to boost your eCommerce sales, try displaying your most popular products across your online store. This puts your hot selling items right in front of visitors so they can’t miss them. It works by offering customers who are already ready to make a purchase, complementary products. You see, there are two things online shoppers especially love: discounts and specials. Like this one from dog backpack brand. To optimize your checkout page you could try the following: Branded hashtags are a great way to increase how discoverable your brand is on social media networks. The time-bound nature of these campaigns, often combined with a limited product stock, entice customers to buy immediately, rather than waiting. It removes the financial risk from buyers and gives them time to make an informed decision before they make a commitment. People tend to respond more positively to location-based marketing due to differences in culture and product taste. E-commerce promotions, when implemented correctly, capitalize on consumers behavior online which makes it easier for you to sell to shoppers despite how competitive the retail market is. E-commerce & Promotion E-commerce & Promotion. Include them in emails, on your website, and even in your remarketing ads. Creating a Global Coupon; Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Of course, you should only offer these deals on products that have an adequate margin to make it profitable. It’s impossible to ignore the sheer size of the opportunity presented by online stores for modern businesses. As it is, influencer marketing delivers 11X more ROI than traditional marketing. And it eliminates the hassle of sifting through multiple ecommerce sites. Pick Contest Winners Security FAQs From a customer’s perspective, they should be simple and easy to join. A strategic way to do this is to offer exclusive products customers can only get when they buy a specific item. News Connect on Twitter here: @WillBluntAU. An effective way to elicit urgency is by offering coupons or discounts which are only available for a limited time. Online photo provider Bigstock regularly re-engages customers with limited time coupons: According to research conducted by the Baymard Institute, the average online cart abandonment rate is 69.89%. Take a look at how this company offers free sample gifts with customer purchases. And what’s more, many of them allow you to advertise your online store for free! Discount Type. Displaying eCommerce Items in the Catalog; Setting Up a Product; Setting Up a Course Collection; Setting Up an A La Carte Course Collection; Setting Up a Subscription; Setting Up Bulk Purchasing; Coupons & Credits. Learn more: O2O commerce. There is however a way to get those potential customers back through abandoned cart recovery. As interest grows and technology improves, the barrier to entry for starting an eCommerce business is almost non-existent. Photo Contests I recommend using a tool called KWFinder to conduct keyword research and identify a range of long-tail phrases that your site could potentially rank for. This idea is best used for small or perishable goods that run out quickly. Listed above you'll find some of the best ecommerce coupons, discounts and promotion codes as ranked by the users of RetailMeNot.com. This is the process of sending visitors a notification that reminds them they haven’t completed their purchase. One element of this optimization equation is the performance of your product pages. Bundle offers are another long-standing, and highly effective, promotional tactic for retail stores to increase their average order value. Using Smash Balloon’s Instagram Feed Pro plugin, you can create an Instagram hashtag feed and embed it on your WordPress site in minutes. FAQs You can also follow us on Twitter and Facebook. Injection of right content to form an emotional bond … But as your business matures and these tactics plateau, you need to think outside of the box to continue your growth trajectory. The truth is, there are a LOT of opportunities for eCommerce stores in just about any niche to get organic search traffic from publishing helpful content on their websites. Resources to Help Grow Your Business. Airlines regularly use both cross-sells and up-sells during checkout to increase their average order value: Cross-sell example in the airline industry. Whichever type of cross-sell you choose, the most effective ones have both personalization and smart automation to customize the offer for each individual. They trust these recommendations more than advertising from brands.” – Jeff Bullas. This means that scaling up is faster and more attainable than ever. Each individual product in the bundle is attractive as a standalone purchase. Online brands and retailers can use UGC through: Clothing boutique Evans uses a combination of UGC with a branded hashtag to encourage users to share shots of them in their clothing for the chance to win a gift card. Quantity discounts. This is 2% lower (-$2,227) than the average e-commerce business analyst salary in the United States. They expect their questions answered immediately, or they’ll simply go to the next website and buy what they want from there. If you have a warehouse or multiple warehouses, consider a promotion with free, discounted, or expedited shipping to customers in the vicinity. ShortStack University, 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales, innovative German eCommerce store for ergonomic school bags, research conducted by the Baymard Institute, Planning an Interactive Marketing Campaign. Email Analytics As website traffic grows and your brand matures in the market, eCommerce becomes a game of optimization. Customer Success Stories TikTok Contests Stylecraft Yarn’s #CleverCrafter hashtag encourages people to share images of what they’ve made using their product line with thousands of results. As an eCommerce store owner, you are facing increasingly fierce competition. To maximize the reach of your eCommerce store and increase sales, you should consider adopting a cross-platform selling strategy. This may be when they sign up for your email list, make their first purchase, or if they have been inactive for a certain period of time. Below is a Flash Sale email from online printing service Vistaprint: One of the hardest things to do in eCommerce is to build trust with potential customers so that they have faith in the quality of your products. An alternative to the traditional cross-sell is to offer an exclusive product that is only available when you purchase something specific. Recruit, manage, & train a national network of independent sales representatives to market an innovative e-commerce platform that represents over 2,000 highly visible retailers. Facebook Contests How to generate more traffic and sales. A diagram or size-guide that helps visitors visualize the actual size of the product. Depending on the nature of your product line, there may be an opportunity to generate recurring sales. Include a step-by-step progress bar of the checkout process, so each customer feels like they are getting closer to their destination. Brands need to get creative and personalize the shopping experience based on the individual customer and their activities. Offer a certain percent off a brand or product. The more you buy, the more you save. Design Tips About ShortStack This makes the offer scarce and will entice customers to take advantage of it for fear of missing out. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate. With 67% of millennials and 56% of Gen X now preferring to shop online…. This, again, involves creating a sense of exclusivity with your promotional offer: (ASOS' mobile or in-app only discounts. Coupon Codes So, how do you get your products in front of potential buyers at the most opportune moment in their purchasing decision process? White Label Contests Rewards points programs to build a loyal customer base. Find the best e-commerce specialist for hire and outsource all your e-commerce promotion projects remotely online Marketing Automation Testimonials Previous and current clients include Davinci Jets, Modern Muffin, and Cleaning Essentials. After all, our platform helps you design and deliver these promotional campaigns. If your eCommerce company offers an app or a unique mobile experience to your customers, you can use discounts to get target consumers to use the app in the first place. And more importantly, these promotions can turn new visitors into loyal customers and repeat buyers. Templates By reducing this figure for your online store, even if it is by 5-10%, you will significantly improve your sales numbers. This is a concise and joyful e-commerce year-end carnival promotion main picture icon promotion template, which can be used for learning and understanding, and can also be used as a relevant reference; or you can directly replace the text. Provide a guest checkout option, so users don’t need to sign up in order to make a purchase. Sell on Social. And more importantly, these promotions can turn new visitors into loyal customers and repeat buyers. Points for Actions Contests Here’s an example VIP rewards program from dress brand Esther: Product comparison sites have been a growing trend in recent years. The ecommerce model just makes them more powerful, easier to deliver, and easier to redeem. You could run this as a standalone promotion for a set period of time, or alternatively, you could set up expiring coupons that are delivered to prospects or customers at strategic times in your relationship. Help Docs Read more articles by Will Blunt. The most common sources for UGC that your eCommerce brand can leverage are social media posts, blog post product reviews, and customer reviews. Then include the hashtag in your promotional materials both on and off social media to increase visibility. This taps into our human instinct to impulsively purchase something just in case we miss out. This links into our emotional impulse to buy for fear of missing out (FOMO).